Sunday, March 10, 2013


After months of hide and seek with Mr.Blurrycam,BlackBerry unveiled their much awaited BB10 series.But,this was far from an ordinary launch,as the whole fate company was to be decided on its success,which is why they had to develop the whole OS from scratch.

At the beginning of the new millennium,RIM launched the BlackBerry,aimed at people who need access to their mails on the go.Armed with dedicated secure servers and top notch qwerty,BlackBerry was far from being just a phone,it was a status symbol.They ruled the roast when came to smartphones.BBM,an exclusivity to BB owners.

But towards the latter end of decade,with the launch of iOS,Android functionality started losing precedence to form factor.Suddenly mega-pixels,4 inch touchscreen displays,high pixel densities were more important than robust qwerty or dedicated servers.
Losing most of its clientele,RIM finally gave in,and joined the touch-screens/mega-pixels bandwagon.But a horrid a fusion of a dated OS with a comparatively newer hardware got BB nowhere,and they still couldn't win over the lost crowd.
Amidst this,came the tablet evolution,and RIM tried its hand there,and failed there too with half-baked Playbook.Pretty soon,BB was down the drain in terms of market share,with its only clientele being the avid BB buffs,who just couldn't do without the qwerty or BBM.

On the verge of being extinct,RIM gave it their all,with BB10.Designed the OS from bare-bonesb,taking into consideration the current "needs" of their new client base,they are willing to win over,at the same time not disappointing the already loyal fan base.

Renaming itself from RIM to BB,it set itself in motion again,with the launch of BB10.
Their efforts are clearly visible,as their flagship device,Z10 has barely any reminiscence to the pre-BB10 era.Near zero in weight,non-glossy body,8 mp camera,with full HD recording capabilities,no qwerty(heck,no button on the front panel!),this one barely seemed like a BlackBerry.
On the software front,the story is the same.A touch based OS,with gestures being the heart of navigation,again no resemblance to any of its previous iterations.And with no buttons to guide you,gestures are the only way to get around this device.While you may seem lost for a few moments,gestures seemed to stick after a couple of tries,and to be frank were quite intuitive and hard to let go after a while!
Lockscreen was minimal,which notifications for calls,messages,mails.Very neat and functional.
The multi-tasking screen,made visible by swiping from the bottom of a screen looked like a brilliant feature.Only downside being the number of apps being limited to 9,which meant adding further would automatically removed the former ones.
The Hub,a central place for all calls/messages/emails,again accessible by gesture swipe from any application was another great feature,as the key feature on a BlackBerry is obviously mails.
But the biggest drawback of the Z10(atleast for the aficionados)would be no qwerty.BB had to deliver a keyboard worthy enough to replace their trademark.While at first glance,it may not have seemed any different from other touchscreen keyboards out there,a few taps on them revealed predictions,which can be completed by swiping up on them.Also the predictions seemed quite accurate.Very neat!
Voice commands,another need of the hour,accessible through a button,jammed between the volume controls.

Though what BB10 lacked the most,in comparison to Android and iOS,was sheer no of apps.Though they that covered a little,by having the ability to run Android apps,via Android Player.

Given the nascent state of the OS,not many people are likely to switch over to BB instantaneously,but BB has surely got their wheels rolling,with Z10 targeted at the touch-oriented base,and Q10 with the qwerty,for the loyal base.But the high pricing is not a smart move by BB,if they are trying to gain a strong hold on the current market.Hopefully better pricing,little improvements on OS front,and of course an increased app market in the coming years,BB might have just saved the ship from drowning.

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